Learn About What Products We Use
Inspired by founder Roberto Franchina in Milan, Italy, FRAMESI innovative, high quality hair care products that deliver in salon precision, predictability and performance.
It all started with four friends and a vision. A vision to revolutionize the professional haircare industry by bringing fun, possibility, and innovation to the main stage. Set out to create choice products that would turn heads with their unique formulations, special features and colourful branding; their vision came to life with just a puff, also known as Puff.ME. Today, a favorite of international hair goddesses and social media influencers; Design.ME is one of the fastest and continuously growing haircare and styling brands. Offering the industry exactly what it has been craving: products that let the user unleash their rebellious, creative, sassy sides. With its high-quality ingredients and proprietary formulations developed in Design.ME’s own facilities, the entire product line is 100% cruelty-free and contains none of the nasty stuff, like harmful sulfates, parabens or gluten – Design.ME is just pure hair happiness.
100% vegan haircare produced in Sweden
We are not the usual haircare brand. Our 100% vegan and cruelty free products are developed out of love for animals, as they should not be part of haircare products. By providing high quality vegan beauty, we make it easy for everyone to take a step towards a sustainable and friendlier world.